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Research papers

Shifting sands and winning brands

The last decade has seen the fruits of the oil boom materialize in the form of foreign brands, satellite TV, affluence and hence shifting mindsets. A new generation has appeared. Weaned on satellite TV, they have been afforded exposure to foreign...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Dipen Mehta, Ken McDermott
November 10, 2002
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Citation

Mehta and McDermott (2002a, November 10). Shifting sands and winning brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shifting-sands-and-winning-brands